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Source Types
Book
Title
Advertising and integrated Brand promotion/ Thomas C. O' Guinn, Chris T. Allen, Richard J. Semenik
Author
O' Guinn, Thomas C.
Published
AustraliaThomson2003
Call Number
659.1 OG35A
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
The effective use of advertising media : a practical guide/ Martyn P. Davis
Author
Davis , Martyn P.
Published
LondonBusiness Books1981
Call Number
659.13 DA263E
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
International Marketing Communications/ Tom Griffin
Author
Griffin,Tom
Published
OxfordButter worth-Heinemann1993
Call Number
658.80221 GR851I
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
ADVERTISING MEDIA PLANNING
Publish year
n.d.
Author
Allen, Chris T (1)
Davis , Martyn P (1)
Griffin,Tom (1)
O'' Guinn, Thomas C (1)
Semenik, Richard J (1)
Subject
ADVERTISING MEDIA PLANNING (2)
Advertising (1)
Advertising media planning (1)
COMMUNICATION IN EXPORT MARKETING (1)
Publish year
No date (3)
Source Types
Book (3)
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สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (3)